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How to spend $3.5 million on YouTube ads with "mini-VSLs"

Feb 22, 2024

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11 min read

How to spend $3.5 million on YouTube ads with "mini-VSLs"

Dissecting how YouTube ads can work for ecom brands

Sharad Thaper
Sharad Thaper
How 2 Marketers Built a $100 Million Brand in 3 Years

Feb 13, 2024

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7 min read

How 2 Marketers Built a $100 Million Brand in 3 Years

The story of how a pet brand used branded direct response to scale

Sharad Thaper
Sharad Thaper
I spent $60,000 on PR for my brand (here's what happened)

Feb 5, 2024

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8 min read

I spent $60,000 on PR for my brand (here's what happened)

The merits of PR, influencer marketing, and earned media

Sharad Thaper
Sharad Thaper
The Relaunch

Jan 31, 2024

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6 min read

The Relaunch

A few random thoughts about ecom

Sharad Thaper
Sharad Thaper
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