Updates from Hidden Tempo

It’s been a while since my last newsletter, but my goal for this year is to provide more frequent updates, ideally once a week, on copywriting, email marketing, and ads for ecom.

Here’s what I’ve been working on recently:

1. Building out more content for my YouTube channel:

   1. I recently shared an advanced abandoned checkout flow that utilizes SMS and conditional splits for cart values, and more

   2. I also shared an advanced winback flow instead of your usual 2 email sequence that most brands use

   3. Other videos I have lined up include:

      1. Advertorials

      2. Direct mail course

      3. Subscriptions course

      4. SMS marketing course

2. Moving upmarket with clients

   1. We have been working with some of the largest and well-known health and beauty brands recently, including Summer Fridays and The Body Shop, and are aiming to continue to diversify across the health and beauty industry.

   2. While our criteria for signing new clients for monthly email, SMS, and direct mail management is a minimum of $5,000,000 in annual revenue, we still work with smaller brands on one-time optimization projects.

3. Scaling up our in-house brand

   1. In 2024, I invested more time and resources into the agency side versus the brand, so the goal is to focus more energy and time into the brand for 2025

   2. I’ll share more insights into what we’re doing with influencer marketing in an upcoming newsletter and hope to provide monthly updates this year.

If there’s any particular content you’d like to see in the future, feel free to reply back or DM me on X with your thoughts.

Talk soon,

Sharad

@pmktg00

Next Steps

If you own or operate an e-commerce brand generating at least $5,000,000 in annual revenue, feel free to book a call with me to discuss how we can improve your ad creatives, landing pages, and email/SMS marketing strategy.

To further enhance your e-commerce and marketing skills, you may be interested in signing up for one of the options below:

1. Learn branded direct response copywriting and how to create high converting cold traffic funnels here.

2. Learn how to write advertorials here.