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In the last edition, we discussed several topics around email marketing, and I’d like to continue with some more actionable concepts for email marketing and copywriting.

In a future edition, we’ll focus on upsells to improve the average order value for your business, but for now, let’s continue to focus on improving your customers’ overall lifetime value.

Side note: This newsletter is growing rapidly, and at the current rate, we should hit 50,000 subscribers by the end of the year. I’m looking for sponsors who want to reach a highly engaged audience (over 50% open rate and 10% click rate) consisting of owners and operators of 8 figure brands, agency owners, and other marketers. For more information and detailed newsletter metrics, feel free to reach out to me at [email protected].

How to improve your email marketing performance

One of the best ways to improve the performance of your email marketing efforts is to double down on the front end.

Have an advertorial that is scaling on Meta ads?

Great, now write an email selling the click to the advertorial and drive email traffic to it.

I can guarantee if a landing page is working on the front end, you'll see higher conversion rates on the back end as well.

Front end landing pages perform equally well for email marketing.

So when I write an advertorial for a client and it scales on cold traffic, I tend to also use it as a landing page for my email campaigns.

For example, when I was managing email marketing for one of my clients spending multiple seven figures on Meta ads, I would often create email campaigns to drive traffic to this page that was converting on cold traffic on Meta and Google.

I could create email campaigns using various approaches:

1. Direct promotion of the product

2. A story-based email teasing the product

3. A direct summary of the advertorial using the headline as the subject line

4. Social proof and testimonials for the product

Since I knew the landing page was proven to convert on cold traffic, I knew I could send campaigns with different angles every month. These ended up being some of the best performing campaigns that I could send time and time again.

If you’re still sending traffic to standard product pages, I highly recommend testing new landing pages that work on cold traffic for your email traffic.

Watch your email conversion rates skyrocket.

How to use AI to write better emails/copy

Every serious email marketer and copywriter is currently leveraging AI to its maximum capabilities.

Writing detailed AI prompts to create state of the art copy for emails, sales letters, and and any other marketing assets is a skill.

The truth is that ChatGPT can create high quality, personalized copy that’s better than many of the world’s best copywriters’ in much less time.

One of my favorite strategies is to create highly detailed prompts that allow you to craft longer form copy, including VSLs and advertorials.

But today, I want to share a very cool series of prompts that will instantly improve your copy.

It’s all about curiosity bullets, or fascinations.

I talked about them in a post a little while back:

Coming up with curiosity bullets takes a little bit of creativity and research, but with this series of AI prompts, you can rapidly create numerous bullets that you can choose from.

In this video, I share exactly how you can use five key prompts to build out fascinations for your:

1. Email subject lines

2. Headlines

3. Sales letter leads

Check it out, and let me know what you think.

If you’d like me to share more AI prompts like this in the future, just let me know!

By the way, if you’d like a copy of the Google Doc I share in the video, feel free to reply back to this email, and I’ll send it to you.

You can also take the strategy I laid out in the video and apply it to other forms of copy.

As long as you understand the overall structures for various copy assets, you can build out frameworks that will spit out copy on a semi-automated basis.

In fact, I’ve even created prompts that instruct ChatGPT to provide you with key research on your target audience, which you can then use to write better copy with follow-up prompts.

You can find those prompts here.

If the topic of AI interests you, then here’s some further reading from today’s sponsor:

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Do you know who’s buying from you?

My final email marketing take for today is about analyzing your email list.

Most email marketers and brands aren't tracking:

1. Who is on their list

2. Who the buyers are on their list

Generally, the revenue from email can be broken down as follows:

10% comes from new subscribers.

20% comes from customers who have purchased once or twice.

70% comes from customers who have purchased at least three times.

You need to measure where your email revenue is coming from and from who.

Build these customer segments in Klaviyo and track their growth.

In addition, track the conversion rate for each segment for each email campaign send. If a substantial percentage of the subscribers on your list are not ascending to 3x purchases, your email marketing performance will suffer.

Make sure you're measuring and actively executing a strategy to retain subscribers and encouraging multiple purchases.

That’s all for email marketing insights for now.

In upcoming newsletters, I’ll start to focus more on upsells and also share some more detailed breakdowns of branded direct response funnels.

If there’s any particular type of content you’d like to see in the future, just let me know!

Talk soon,

Sharad

@pmktg00

P.S. If you own or operate an e-commerce brand generating at least $1,000,000 in annual revenue, feel free to book a call with me to discuss how we can improve your ad creatives, landing pages, or email/SMS marketing strategy.

To further enhance your e-commerce and marketing skills, you may be interested in signing up for one of the options below:

1. Learn branded direct response copywriting and how to create high converting cold traffic funnels here.

2. Learn how to write advertorials here.