It’s been a while since I sent a newsletter out, but as a reminder, if you’re receiving this newsletter, it’s because you opted in to receive my e-commerce guide on how to build an eight figure brand.

As you put the finishing touches on your BFCM prep, here are 9 essential tips that will get you a leg up on your competition:

1. Send more emails.

Send more emails. Send more SMS. Send multiple times each day. All email marketing rules are thrown out the window during this critical period.

2. Send to your entire list.

Don't restrict your campaigns to your engaged segments. This is your opportunity to engage the entire list and drive more revenue from all the subscribers on your list. Blast your list as many times as possible during these 4 days. In many cases, feel free to unsuppress profiles in Klaviyo and send to them as well.

3. Update your forms and flows

Make updates to your pop-up form, welcome flow, and abandoned checkout flow and use Klaviyo's new scheduling feature to set them live during BFCM:

• Change your pop-up form to tease the BFCM offer and increase your opt-in rate.

• Change the offer in the first email of your welcome flow to reflect the BFCM offer and adjust the timing of the first 3 emails to coincide with BFCM.

• Update each email of your abandoned checkout flow to reflect the BFCM offer.

Before we continue, here’s a quick message from today’s sponsor:

Stressed about your BFCM fulfillment? Here’s how to fix it – fast.

Peak season pressure? Don’t let fulfillment chaos derail your success this BFCM.

This BFCM Fulfillment Survival Guide gives you 11 quick, emergency strategies you can use now to keep things running smoothly. Get insights on how to:

🔍 Catch fulfillment bottlenecks now, before they spiral out of control

😊 Keep customers happy and loyal–even if issues arise

⏱️ Reduce delays and get orders moving out the door on time

Holiday sales are booming–the last thing you need is fulfillment slowing you down. Download the guide and get your fulfillment back on track.

4. Add an early access sale

Launch an early access sale for your most engaged subscribers and/or SMS subscribers.

5. Follow Up with SMS

If someone opens or clicks your BFCM emails but doesn’t purchase, send a follow-up SMS campaign. The ROI on these nudges is consistently high.

6. Retarget with Ads

Don't limit your retargeting to SMS. Create a custom audience of subscribers who engaged with your BFCM emails on Google and Meta using Klaviyo's audience integration. Then run ads retargeting those subscribers on Google and Meta with your BFCM offer.

7. Switch up your Send Times

Vary your send times to avoid getting lost in the crowd with the competition. Avoid sending emails at predictable, round times like 12am or 5pm since nearly all businesses will be sending emails at that time.

8. Experiment with Offers

Don't be afraid to vary up your offers. If you have a proven BFCM offer, use it as a foundation, but for some brands, introducing a new offer exclusively for Saturday and Sunday can drive incremental revenue from customers who already purchased on Black Friday.

9. Organize your Offers

Don't make your Cyber Monday deal better than your Black Friday offer. This is a mistake many brands make, but it leads to annoyed customers and customer service headaches.

I’ll be back with more retention analysis for you soon.

Talk soon,

Sharad

@pmktg00

Next Steps

If you own or operate an e-commerce brand generating at least $5,000,000 in annual revenue, feel free to book a call with me to discuss how we can improve your ad creatives, landing pages, and email/SMS marketing strategy.

To further enhance your e-commerce and marketing skills, you may be interested in signing up for one of the options below:

1. Learn branded direct response copywriting and how to create high converting cold traffic funnels here.

2. Learn how to write advertorials here.